Plan of Action For Selling Your Home

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Plan of Action

My Objectives Are the Following:

  1. To assist in getting as many qualified buyers as possible into your home until it is sold
  2. To communicate to you weekly the results of our activities
  3. To assist you in negotiating the highest dollar value for your home

The Following Are the Steps I Take to Get a Home Sold … the “Pro-active Approach”:

  1. Submit your home to our local Northeast Florida Multiple Listing Service.
  2. Price your home competitively … to open the market vs. narrowing the market.
  3. Promote your home to WATSON agents, who SELL MORE PROPERTY in NE FL than any other Real Estate Company.
  4. Develop a list of features of your home for the Brokers to use with their potential buyers.
  5. Email a features sheet to the top 30 agents in Northeast FL for their potential buyers.
  6. Suggest and advise as to any changes you may want to make in your property to make it more saleable.  I pay a professional stager for 1 hour to come in and stage your property like a model.
  7. Constantly update you as to any changes in the market place.
  8. Prospect 3.5 hours per day for Buyer’s for my listings.
  9. Contact over the next 21 days, all of my buyer leads, sphere of influence and past clients or their referrals and prospective buyers to help me find a buyer for your property.
  10. Add additional exposure through a professional sign, lock-box and the Luxury Homes Portfolio magazine and network, if your property meets that criteria.
  11. Hire Tour Factory to do photos, a Virtual Tour and then submit it to Realtor.com.
  12. Put your home as an ENHANCED LISTING on Realtor.com.
  13. Send out 500 to 1000 mailings to prospective neighborhoods for this desired property.
  14. Follow-up on the salespeople who have shown your home … for their feedback and professional opinion of the price, condition and how it compared to the competition.
  15. List you on my personal website (which I pay to stay at the top of the Search Engines for Ponte Vedra Beach).  The website information then goes to ALL the major search engines such as Realtors.com, Yahoo.com, Bing.com, Truila, Homes.com, and 200 more. Buyers today start their search here.
  16. Advertise your property with an 800Info 24 Hour Hotline number so that I can track every single, call/lead on your property.
  17. As part of our customer’s service, you will hear from us weekly, whether by phone or email. Feedback from Buyers’ agents will be emailed to you directly.  When I call you, the purpose is to update you on the market,  make sure your aware of new comparable homes on the market, our Days on the Market,  the number of showings we’ve had and what I’m doing DAILY to get your property SOLD!  Please keep your copy of my ‘Plan of Action’ handy so that we can go over this aggressive marketing plan together.
  18. A WATSON Caravan where agents in my office look at your property to see if my new listing meets the Criteria for one of their Buyers.  Mr. Watson pays Watson agents a higher commission split to sell WATSON listings!  A Ponte Vedra Beach caravan to bring in Realtors from all of the other local firms.
  19. Represent you on all offer presentations … to assure you in negotiating the best possible price and terms.  Keep you positioned in the current market place with your listing price.
  20. Your property will be advertised on a rotating schedule between the Ponte Vedra Recorder, Times Union Shorelines, Ponte Vedra Leader and the Sunday Times Union.
  21. My assistant, Tracy Nyman, is also available to assist you while I am with customers or away from the office. Tracy can be reached by phone, 904-473-1173 or by email at tnyman@watsonrealtycorp.com. Getting your property SOLD and great customer service is our Top priority.
  22. And last but not least, deliver your check to you at a closing and ask you for your future Referral Business.

Joni Zwick, PA 

WATSON Realty Corp.
615 Hwy A1A   
Ponte Vedra Beach, FL 32082

Direct: (904) 473-1500 
Office:(904) 285-6300

Email:info@ZwickTeam.com

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Joni Zwick, PA
DIRECT 904-473.1500  |  OFFICE 904-285.6300


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